He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) Ah, don't worry yourself. You're not alone. Seriously misunderstood creatures, spiders are. The eyes I reckon, they unnerve some folk. Not to mention the pincers. Yeah, I reckon that too. Hagrid... (..)2009 Harry Potter and the Half-Blood Prince