He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) now, you know, these communities Where you don?t have to worry about mowing the lawn or shoveling snow. You know, People who are like you, active and alert, but are alone. And would benefit from being around folks their own age. Yeah Dad, look. You got to check it out. We brought some brochures. (..)2008 Gran Torino