He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) Edward, don't! She'll make soap out of you. That's what she does. She makes soap out of people. Ma'am, my name is Edward Bloom... ...and there's some folks like to see your eye. - You get The Eye? - I brought it. Let's see it. Whoa, help! (..)2003 Big Fish