He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) Come here. Come here. Come on, penguin. Yeah! You don't see that on Animal Planet. Ha-ha. Well, show's over, folks. Thanks for coming. I hope you thought it was fresh. I'll be here all week. In fact, I'll be here for my whole life. Three hundred and sixty-five days (..)2005 Madagascar