He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) There's only one way to win, my dear. You gotta sting, spark, table hop, finger pop... feint, weave and blast. The game is baccarat, folks, where nine is the high number. You can bet with the bank, you can bet against it. Banker's. The bank wins with a natural eight. The bank is the winner. (..)1974 The Gambler