He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) When you wish Upon a star Your dreams Come true Pretty, huh? l'll bet a lot of you folks don't believe that. About a wish coming true, do you? Well, l didn't either. Of course, l'm just a cricket singing my way from hearth to hearth... but... let me tell you what made me change my mind. (..)1940 Pinocchio