He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) - What happened to Grandpa? - He threw his back out again. - How's Granddad's little pumpkin? - How did you do that? GEORGE: Out on the golf course. LORRAINE: Are your folks home yet? I brought pizza! - Who's going to eat all that? - I will. Damn this traffic! (..)1989 Back to the Future Part II