He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) Game over. Still don't see me? ♪ Speaking French... Quelle surprise ♪ What a surprise. I'm not going out with you dressed like that. Would you prefer I joined you in the fashion folk pathway and fine military dress... With that Hedonist hand-made scarf? Clearly... One of your fiancé early efforts. (..)2011 Sherlock Holmes: A Game of Shadows