He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) Want to go down? Go on. - Look. - Good Lord. And Nunzio, half price. Have to buy tickets, folks. Reduced rates. Up yours! The square belongs to everyone! Oh, no! The square is mine! (..)1988 Cinema Paradiso