He has become a 'folk hero' in his home state because of the work he has done to help poor children.
He doesn't much care for city 'folk'. [=people who live in a city]
His 'folks' gave him everything a kid could want.
(..) You and me. That's right. Either that, or I turn you in. - What the hell is this? - Damned if I know. I described it as mosaic folk art. - And somebody bought it? - Yeah, some guy in Minneapolis. Fourteen dollars plus shipping. Yes. At this rate, in or years you'll be rich. (..)2008 TvShow: Breaking Bad Title: Pilot Season: 1 Episode 1