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gimmick

Definition

  • noun: a method or trick that is used to get people's attention or to sell something
  • noun: a mechanical device for secretly and dishonestly controlling gambling apparatus
  • verb: to alter or influence by means of a gimmick
  • often used with 'up'

Examples

  • The proposal to cut taxes was just an election 'gimmick' to win votes.

  • a flashy, 'gimmicky' movie with no real substance

  • a marketing 'gimmick' [='ploy']

Movie quotes

  • (..) I'm going to select a girl to be the Quality Woman. This girl will represent everything the magazine stands for. It's a great gimmick. Any of these models would be alright. She's got to be more than alright. She's got to have pizzazz. A collection will be designed for her (..)
    1957 Funny Face