She did not want to be known only as the wife of her husband. She insisted on having her own 'identity'. [=on being known for her own qualities, achievements, etc.]
The face of the witness was hidden in order to protect her 'identity'. [=to keep her name from being known]
He has a strong sense of personal 'identity'. [=a strong feeling about exactly the kind of person he is]
(..) your first name is Not. - My... My last name is not Sure. - No. What I mean is my name is Joe. Confirmation is complete. Please wait while I tattoo your new identity on your arm. - Wait a second. Can we start over? Can I cancel this? Can we cancel this and just go back to the beginning? (..)2006 Idiocracy
(..) in a year. What are we doin' here? Okay, sir, we're engaged in procuring your tattoo. Welcome to the Identity Processing Program of America. Please insert your forearm into the forearm receptacle. Thank you. Please speak your name as it appears on your current federal identity card... (..)2006 Idiocracy