He said some pretty harsh things to her, but she got in a few 'licks' herself. [=she also said some harsh things to him]
The players knew they would win and were 'licking their chops' as they waited for the game to start.
The movie has 'taken its licks' from the critics. [=has been harshly reviewed by the critics]
(..) No. It's my Lance Armstrong rock. Hold it up. Lemme see, lemme see. Nice. Okay, now lick it softly and tenderly like you would've when you thought he was clean. -Oh, Jesus shut that thing off. -You're making a huge mistake. This could go viral. -Seriously. Shut it off. -What? (..)2013 TvShow: Orange Is the New Black Title: I Wasn't Ready Season: 1 Episode 1