This product is a 'notch' [='step'] above its competitors in quality and price.
a jacket with a 'notched' collar [=a collar that has a notch in it]
The team 'notched up' another win in yesterday's game.
(..) McTAVISH: I'm convinced Peter did this deliberately. Just try that again. I'm sure he had a word with the guy operating the wind machine... ...to just turn it up a couple notches. It was just too perfect. JACKSON: We just got the beard. Do it once more without the beard going up. "That's a-- Pfft." (..)2012 The Hobbit: An Unexpected Journey