This product is a 'notch' [='step'] above its competitors in quality and price.
a jacket with a 'notched' collar [=a collar that has a notch in it]
The team 'notched up' another win in yesterday's game.
(..) Are you crazy? My parents are here. That's weird, I... don't see them. Was this your plan all along? To... to get in my room and then... - get another notch on your belt. - No. Nancy, no. I'm not Laurie, or Amy, or Becky. You mean, you're not a slut. That's not what I'm saying. (..)2016 TvShow: Stranger Things Title: Chapter One: The Vanishing of Will Byers Season: 1 Episode 1