This product is a 'notch' [='step'] above its competitors in quality and price.
a jacket with a 'notched' collar [=a collar that has a notch in it]
The team 'notched up' another win in yesterday's game.
(..) Goodbye my friend. There is no God. But l hope someone looks after you. ln csse you're still wondering this is called a suprssternal notch. Come and visit us in Dorset when all this nonsense is over. You'll never come to Dorset. So, you didn't know Madox shot himself. No. (..)1996 The English Patient