This product is a 'notch' [='step'] above its competitors in quality and price.
a jacket with a 'notched' collar [=a collar that has a notch in it]
The team 'notched up' another win in yesterday's game.
(..) - Parker... - Shut your pie hole! Or what, Ranger Rick? You gonna shoot me? - I could do that. - You need to muzzle your dog. Yeah, can we just take this down a couple of notches, please? You say you want to keep your people alive? You start by listening to her. (..)2009 Avatar