The company is not doing well, but it's too soon to write an/its 'obituary'. [=too soon to think that the company will fail]
I read/saw her 'obituary' in the newspaper.
an 'obituary' writer/notice
(..) Trying to get yourself killed? I thought you Asian girls were supposed to be smart. Hanging around in the neighborhood like that is the fast way to get you in the obituaries. I know, I know. Take it easy. And what about that goofball guy you were with. Is that a date or something? (..)2008 Gran Torino