Their older children all became doctors, but their youngest son chose/followed a different (career) 'path'.
His friends all went to college, but he chose to 'follow' a different path. [=to do something different]
He believes the average consumer is being 'led down the garden path' by the promises in advertisements.
(..) That doesn't make any sense, Francis. Claire, when you bring yourself down before someone else can, you control the way it happens. This was the only path to get us to this moment where you and I can own it all. Get rid of the surveillance. Erase it. Shut everything down. (..)2017 TvShow: House of Cards Title: Chapter 65 Season: 5 Episode 13