Their older children all became doctors, but their youngest son chose/followed a different (career) 'path'.
His friends all went to college, but he chose to 'follow' a different path. [=to do something different]
He believes the average consumer is being 'led down the garden path' by the promises in advertisements.
(..) please turn off all pagers and cell phones. We got to move. We've got to get out of here, let's move!! Go, go, go!! I'm gonna clear a path through Zeke!! You pedal like hell!! Come on, boys, I need head shots!! Tap 'em out!! I want to see some Zeke on the ground!! You're kidding me. (..)2013 World War Z