Their older children all became doctors, but their youngest son chose/followed a different (career) 'path'.
His friends all went to college, but he chose to 'follow' a different path. [=to do something different]
He believes the average consumer is being 'led down the garden path' by the promises in advertisements.
(..) You're an amazing creature, Spiderman. You and I are not so different. I'm not like you. You're a murderer. Well, to each his own. I chose my path, you chose the way of the hero. And they found you amusing for a while, the people of this city. But the one thing they love more than a hero... (..)2002 Spider-Man