Their older children all became doctors, but their youngest son chose/followed a different (career) 'path'.
His friends all went to college, but he chose to 'follow' a different path. [=to do something different]
He believes the average consumer is being 'led down the garden path' by the promises in advertisements.
(..) So shoot him. I have to go, I have to... I'm sorry. I'm sorry. Captain, this way ... There's a path down here. There's no way through down here. There ain't shit down there, we go climb over. - Cross can go to hell. - What does the map say? (..)2015 The Revenant