Their older children all became doctors, but their youngest son chose/followed a different (career) 'path'.
His friends all went to college, but he chose to 'follow' a different path. [=to do something different]
He believes the average consumer is being 'led down the garden path' by the promises in advertisements.
(..) Yes. -Yeah -And when I did see you you treated me like shit because I'm just some girl who doesn't know what she wants And you have a path, and you're going to be great, and I'm gonna be forgotten And therefore, you won't be able to give me the time and day because you have bigger things to pursue. (..)2014 Whiplash