The psychiatrist considered behavior as well as 'personality' before prescribing a treatment.
He was an influential 'personality' in genetic engineering.
He wants to buy a car that has 'personality'.
(..) - But-But... - Same old shit, man. But I think I know why they don't come down here. It's because of you. You don't have no personality. Wonder what they want now. What's going on down here? - Um, you happen to be in my seat. - Yes, of course. - Thank you. (..)1979 Alien