The man's 'photograph' was on the front page of the paper. = A 'photograph' of the man was on the front page of the paper.
The exhibit included videos as well as 'still photographs'. [=ordinary photographs that are not videos, movies, etc.]
He 'photographs' well. [=he looks good in photographs; he is photogenic]
(..) Marty... ...have you interacted with anybody else today besides me? Yeah, well, I might've sort of bumped into my parents. Great Scott! Let me see that photograph again of your brother. Just as I thought. This proves my theory. Look at your brother. MARTY: (..)1985 Back to the Future