The man's 'photograph' was on the front page of the paper. = A 'photograph' of the man was on the front page of the paper.
The exhibit included videos as well as 'still photographs'. [=ordinary photographs that are not videos, movies, etc.]
He 'photographs' well. [=he looks good in photographs; he is photogenic]
(..) And of course, Our Prime Minister and the British ambassador. He'll chose a moment when all the dignitaries are assembled... Preferably standing still, Is there to be an offical photograph? Indeed, Yes in uh minutes. Then in which case... We might as well dance. I've never done this before. (..)2011 Sherlock Holmes: A Game of Shadows