The man's 'photograph' was on the front page of the paper. = A 'photograph' of the man was on the front page of the paper.
The exhibit included videos as well as 'still photographs'. [=ordinary photographs that are not videos, movies, etc.]
He 'photographs' well. [=he looks good in photographs; he is photogenic]
(..) That little nagging sensation. You're going to have to be strong to resist. You can't kill an idea, can you? Not once it's made a home...there. Will you come? One photograph, that's his next move. Moriarty's game. First the scream, then a photograph of me being taken in for questioning. (..)2012 TvShow: Sherlock Title: The Reichenbach Fall Season: 2 Episode 3
(..) Everybody gets one. One what? Tabloid nickname. SuBo, Nasty Nick. I'll probably get one soon. Page five, column six, first sentence. Why is it always the hat photograph?! "Bachelor John Watson. " What kind of hat is it? What are they implying?! Is it a cap? Why has it (..)2012 TvShow: Sherlock Title: The Reichenbach Fall Season: 2 Episode 3