The essay was so 'poorly' [='badly'] written that it made no sense.
a 'poorly' run business
feeling 'poorly'
(..) On your own time, you can do whatever you like, Will. But when I set up a meeting with, with my associates... and you don't show up, it reflects poorly on me. - Well, then don't set up any more meetings. - Well, I won't. I'll cancel them. I'll give you a job myself. I, I just (..)1997 Good Will Hunting