Overnight delivery is available when time is 'at a premium'. [=when something needs to happen or be done very soon]
Customers are willing to pay 'premium' [='high'] prices for products that are reliable.
Publishers 'put/place a premium' on accuracy. [=publishers value accuracy very highly]
(..) - We got no engines, do we? - No. - Do we? - No. A couple of Nissan SR motors will pull a premium... - ... one week before Race Wars, huh? - Yeah, probably. You're a smart fence, Ted. Maybe too smart. What are you feeling, Lance? (..)2001 The Fast and the Furious