Overnight delivery is available when time is 'at a premium'. [=when something needs to happen or be done very soon]
Customers are willing to pay 'premium' [='high'] prices for products that are reliable.
Publishers 'put/place a premium' on accuracy. [=publishers value accuracy very highly]
(..) Mr. Kazu sent me. Oh? May I enter? Thank you. Do you like massage? I don't think l... I like massage anymore. Mr. Kazu sends premium fantasy. My stockings..."lip" them. "Lip" my stockings. Yes, please. "Lip" them. What? (..)2003 Lost in Translation