Her antics on the show were just a 'publicity stunt'. [=something done just to get publicity]
An arrest for drunk driving is bad 'publicity' for any celebrity.
His public appearances are good 'publicity' for the new movie.
(..) You believe everything the zoo tells you? That's the only thing the zoo's ever told me. Of course they'll say that! They don't want the bad publicity. It's all a great big cover-up. Do you have any idea how high up this thing goes? That guy Lipson? Lipson knows? (..)1996 TvShow: Friends Title: The One After the Superbowl: Part 1 Season: 2 Episode 12