noun:exaggerated commendation especially for promotional purposes
synonyms: hype
Movie clips
Movie quotes
(..) - Okay. I understand your impulse to try to physically intimidate me. I mean, you can't compete with me on an intellectual level so you're driven to animalistic puffery. You calling me a puffy animal? Of course not. No, he's not. You're not, right, Leonard? No, I said "animalistic." (..)