What are the 'relative' advantages of the different methods? [=what are the advantages of each method compared to the others?]
The car might seem expensive, but 'it's all relative'. [=the car is expensive compared to some cars but not to other cars]
I'm a 'relative' newcomer to the area. [=I am not really new to the area but I am more of a newcomer than many people]
(..) I'd like you to meet my husband, Shrek. Your husband? What? What did you say? When did this happen? Shrek is the one who rescued me. - But that can't be right. - Oh, great, more relatives! She's just trying to help. Good! She can help us pack. Get your coat, dear. We're leaving. - What? (..)2004 Shrek 2