What are the 'relative' advantages of the different methods? [=what are the advantages of each method compared to the others?]
The car might seem expensive, but 'it's all relative'. [=the car is expensive compared to some cars but not to other cars]
I'm a 'relative' newcomer to the area. [=I am not really new to the area but I am more of a newcomer than many people]
(..) protract your S's. it's more dramatic. Makes an impression. I'm personally insulted. Snakes don't talk like that. It is a stereotype and it's offensive. Bad enough some of our relatives are hanging out with Medusa... turning people to stone. All right. I love your hair. (..)2013 Percy Jackson: Sea of Monsters