What are the 'relative' advantages of the different methods? [=what are the advantages of each method compared to the others?]
The car might seem expensive, but 'it's all relative'. [=the car is expensive compared to some cars but not to other cars]
I'm a 'relative' newcomer to the area. [=I am not really new to the area but I am more of a newcomer than many people]
(..) My father told me about it. BIFF: Your father? Before he died. Yeah. Right. So there I was, minding my own business. He says he's my distant relative. I don't see any resemblance. So I said, Sure. All I have to do is bet on the winner and I'll never lose. So I said, What's the catch? (..)1989 Back to the Future Part II