the manufacturer's suggested 'retail' price [=the price of something when it is sold to the final customer]
You usually have to pay more if you buy something 'retail' than if you buy it wholesale.
We 'retail' clothing at the best possible prices.
(..) - Yeah, of course. How are you? Where are you from in Southie? - I like what you've done with the place. - Oh, thanks. Do you buy all these books retail, or do you send away for like... a shrink kit that comes with all these volumes included? - Do you like books? - Yeah. (..)1997 Good Will Hunting