If you think this job is going to be easy, you're in for a 'rude shock'. [=you will be unpleasantly shocked when you find out that this job is not easy at all]
He's about to have a 'rude awakening'. [=he's about to find out something that will shock him unpleasantly]
I was 'rudely' [=suddenly and unpleasantly] awakened from my nap.
(..) that their babies are ugly That's shocking Oh, it's Ross Hey, Ross Hello, Ross He's rude (..)2003 TvShow: Friends Title: The One Where Rachel's Sister Babysits Season: 10 Episode 5