I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) You can't give up now! Thorin. You can't give up now. "Stand by the gray stone... ...when the thrush knocks. " The setting sun. And "the last light of Durin's Day will shine... " The last light. Last light. The last light! (..)2013 The Hobbit: The Desolation of Smaug