I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) Well, they're European. I'm going to have to ask you to leave. - It is not a question of money. - Well, you see... ...I'm buying this hotel... ...and setting some new rules about the pool area. I think the Batman deserves a medal. And a straitjacket to pin it on. MAN: Thank you. (..)2005 Batman Begins