I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) Jean-Luc Picard. That's my name, what's yours? - Lily. - Welcome aboard, Lily. Thank you. Maximum setting. If you'd fired this, you'd have vaporised me. It's my first ray gun. - There's no glass. - Force field. - I've never seen such technology. - It hasn't been invented yet. Are you ready? (..)1996 Star Trek: First Contact