I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) He took a good look at what he had accomplished, got rip-roaring drunk for days, thought seriously about setting it on fire, then finally put the house up for sale. I'm prepared to offer you this much. He had a number (..)2004 The Notebook