I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) - Bugger: - "This I did." (Winston) Thoughtcrime is death. Thoughtcrime does not entail death. Thoughtcrime is death. I have committed, even before setting pen to paper, the essential crime that contains all others in itself. (man) ..encouraging my agents to deface party posters and announcements. (..)1984 1984