I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) has been more than a magazine. It has been a beacon of elegance and grace. Miranda Priestly is the finest possible guardian of that beacon... setting a standard that inspires people across the globe. Ladies and gentlemen, I give you Miranda Priestly. Thank you, my dear friend. Bonjour. (..)2006 The Devil Wears Prada