I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) What is it? Peter Thiel just made an angel investment of half a million dollars. What? Half a million dollars. And he's setting us up in an office. They wanna reincorporate the company. They wanna meet you. They need your signature on some documents, so you gotta get your ass (..)2010 The Social Network
(..) You know Peter Thiel? ' Nope. ' No reason you should. He just runs a $-billion hedge fund called Clarium Capital. Why's he setting up meetings? Thiel might wanna make an angel investment. I don't care if he's an actual angel. Why is he setting up business meetings? ' You've had a long flight. (..)2010 The Social Network