I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) Shit. MARTY SR: Fujitsu-san. Terminated. No! It wasn't my fault, sir. - Needles was behind it. It was a sting operation. I was setting him up. MARTY SR: No! Please! I cannot be fired. MARTY SR: This is heavy. DOC: Jennifer. Jennifer. Doc. Am I glad to see you. (..)1989 Back to the Future Part II