I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) We tolerate it because it's common. It's trivial. We tolerate it morning, noon and night. Well, not anymore. I'm setting the example. And what I've done will be... puzzled over... and studied... and followed... forever. (..)1995 Se7en