I think you're just 'setting' yourself 'up for' a big disappointment. [=you're expecting something that won't happen and you will be disappointed when it doesn't]
They are improving the safety of their vehicles and 'setting' a higher standard for other companies (to follow).
You will have the opportunity to view the animals in their natural 'setting'. [='environment']
(..) very handsome and successful... in a dark blue flannel suit. Let's stop talking nonsense, shall we? Hmm? Guess I'd better start setting up for dinner. To see you Is to love you And I see you Everywhere In the sunrise (..)1954 Rear Window