The magazine describes many different products and then 'separates the sheep from the goats'.
They followed every new fad like (a flock of) 'sheep'.
He turned out to be 'a wolf in sheep's clothing'.
(..) Do not join the others. They are deceivers. They are damned. - We gotta get inside. - No! They are wolves in the skin of sheep. They brought about their own hell. They'll take you with them. - Filth and lies! - Hey! Stop it! (..)2006 Silent Hill