Her memory of events that happened long ago is still okay, but her 'short-term' memory is failing. [=it is difficult for her to remember things that happened recently]
The company is using a 'short-term' plan/strategy to increase profits.
the 'short-term' effects of the plan
(..) I am not a dwarf, I'm a hobbit. A hobbit. Are misfiring neurons in your hippocampus preventing the conversion from short-term to long-term memory? Okay, now you're starting to make me mad. A homo habilis discovering his opposable thumbs says what? What? I think I've made my point. (..)2007 TvShow: The Big Bang Theory Title: The Middle Earth Paradigm Season: 1 Episode 6