They make it look like you're getting a lot more than you really are. It's a 'sneaky' trick.
It's a 'sneaky' way of getting people to buy something they don't need.
a 'sneaky', untrustworthy person
(..) Okay. You stand watch. Yo, Dominic. There's no engines. What are they planning on racing with, hopes and dreams? I don't know, but they're sneaky as shit... ...and they've got enough money to buy anything. What? We got a wolf pack. It's Johnny Tran, (..)2001 The Fast and the Furious